The Rockefeller Foundation is a global philanthropic organization with a commitment to enrich and sustain the lives and livelihoods of poor and excluded people throughout the world. Since our first engagement with the Foundation in 2001, Corsair has embarked on a strategic program of continual improvement based on site usage and audience segmentation research. Our implementation applied storytelling techniques to better engage visitors and a rigorous “book-like” design that enables “breaking the grid” for editorial emphasis. The result: increases in user traffic, average time spent per visit and number of pages viewed.