The 2004 "Bridgestone Presents the Champ Car World Series Powered by Ford" Television package. The broadcast was all HighDef, 6 live web streams, Kangaroo TV and MATV, all out of one main HD production truck. HDNet, Speed Channel, and SpikeTV were all delivered customized formats in HD, SD 4:3 and SD Letterbox. Directed and shot beauty plates, helmets and driver elements for the open. Developed media that was displayed on the Reuters digital sign in Times Square as a background for the live action commercial shoot; driving a 700HP Champ Car down Broadway to 42nd Street in traffic.